Joshua Parcha

Joshua Parcha
Associate Professor, Corporate Communication
Memorial Building, 104
Penn State Hazleton
76 University Drive
Hazleton, PA 18202

Speech-Variation Activities: Embracing Momentary Discomfort to Gain Confidence, Attenuate Anxiety, and Paradoxically Increase Comfort During Public Speaking, Communication Teacher - 2024

Translating the Scholarship of Teaching and Learning (SoTL) Principles into Specific Practices to Help Business Communication Students Innovate, Journal of Business and Technical Communication - 2024

Conceptualizing the Relationship Between Corporate Social Advocacy and Political Polarization, Corporate Communications: An International Journal - 2023

Perceptions of Corporate Communication on Debated Social Issues, Business and Society Review - 2022

CONE (Creativity, Originality, and Novelty of Expression) Projects: Explaining Course Concepts through Creative Thinking, College Teaching - 2021

Refining the Measure of Impression-Relevant Involvement, Western Journal of Communication - 2021

The Organizational Culture and Organizational Ethics of the New York Yankees Surrounding Alex Rodriguez's Doping Suspension and Eventual Exit - 2020

How Corporate Social Advocacy Affects Attitude Change Toward Controversial Social Issues, Management Communication Quarterly - 2020
Collaborator: Catherine Kingsley Westerman

How Much Should a Corporation Communicate About Corporate Social Responsibility? Reputation and Amount of Information Effects on Stakeholders’ CSR-Induced Attributions, Communication Research Reports - 2017

The Institutionalization of Corporate Social Responsibility Communication: An Intra-Industry Comparison of MNCs’ and SMEs’ CSR Reports, Management Communication Quarterly - 2017
Collaborators: Amy O'Connor, Primary Author; Katherine Tulibaski, Co-Author

‘This Is a Stage’: A Study of Public Relations Practitioners’ Imagined Online Audiences., Public Relations Review - 2017
Collaborator: Justin Walden, Primary Author

Accommodating Twitter: Communication Accommodation Theory and Classroom Interactions, Communication Teacher - 2014

#whoreallycaresabouthashtags: Using Twitter’s Hashtag to Foster an Interactive Environment - October 1, 2014

PhD, Organizational Communication, North Dakota State University

MA, Communication, Eastern Michigan University

BS, Communication and Mathematics, Eastern Michigan University

AS, Pikes Peak Community College

June 13, 2025

Posters and Oral Presentations
The Butte of Corporate Social Advocacy (CSA)
International Communication Association
Denver, CO

March 29, 2025

Papers and Oral Presentations
Process model creation: How to build and use a process model for communication research
Eastern Communication Association
Buffalo, NY

September 25, 2024

Presentations
Woah: How to Make Your Research Stand Out
2024 Faculty Research Expo
Penn State Hazleton

June 23, 2024

Papers and Oral Presentations
The Theory of Corporate Social Advocacy (CSA) Success: A Guide to CSA Success Using Moral Foundations Theory, Balance Theory, and CSA Authenticity
International Communication Association
Gold Coast, Queensland, Australia

March 23, 2024

Papers and Oral Presentations
Speech variation activities: Embracing momentary discomfort to gain confidence, attenuate anxiety, and paradoxically increase comfort during public speaking
Eastern Communication Association
Cambridge, MA

October 27, 2023

Papers and Oral Presentations
Teaching Business Communication Students to Foster Innovation: The What, Why, and How
Association for Business Communication Annual International Conference
Denver, CO

September 28, 2023

Presentations
2023 Research Expo Presentation
2023 Faculty Research Expo
Penn State Hazleton

2022

Papers and Oral Presentations
Creative Assessments that Positively Affect Learning Outcomes
Commonwealth Connections: Instructor Days

September 2, 2022

Presentations
2022 Research Expo Presentation
2022 Faculty Research Expo
Penn State Hazleton

November 15, 2019

Papers and Oral Presentations
Refining the Measurement of Impression-Relevant Involvement
National Communication Association
Baltimore, MD

November 14, 2019

Papers and Oral Presentations
Perceptions of Corporate Communication on Debated Social Issues
National Communication Association
Baltimore, MD

September 23, 2019

Presentations
An Introduction to Corporate Social Advocacy
2019 Undergraduate Research Expo
Penn State Hazleton

June 12, 2019

Papers and Oral Presentations
Corporate Communication and Political Polarization
4th Biennial Philosophy of Communication Conference
Pittsburgh, PA

May 28, 2019

Papers and Oral Presentations
How Corporate Social Advocacy Affects Attitude Change Towards Controversial Social Issues
International Communication Association
Washington, DC

Collaborator: Catherine Kingsley Westerman

November 10, 2018

Posters and Oral Presentations
How Senders Deliver Feedback: Feedback Features and Sender Attributes
National Communication Association
Salt Lake City, UT

Collaborators: Catherine Kingsley Westerman; Kyle Heuett; Katie Reno; Stephen Spates

November, 2017

Papers and Oral Presentations
How Much Should a Corporation Communicate About Corporate Social Responsibility? Reputation and Amount of Information Effects on Stakeholders’ CSR-Induced Attributions
National Communication Association
Dallas, TX

October, 2017

Papers and Oral Presentations
From Gun Control to Transgender Rights: Corporate Social Advocacy Communication and Its Effects on Attitudes Towards Controversial Social Issues
Organizational Communication Mini Conference
Athens, OH

November, 2016

Papers and Oral Presentations
An Intra-Industry Comparison of MNCs’ and SMEs’ Corporate Social Responsibility Communication
National Communication Association
Philadelphia, PA

Collaborators: Amy O'Connor; Katherine Tulibaski, Author

November, 2016

Papers and Oral Presentations
‘This Is a Stage’: A Study of Public Relations Practitioners’ Imagined Online Audiences
National Communication Association
Philadelphia, PA

Collaborator: Justin Walden

April, 2016

Papers and Oral Presentations
Corporate Social Responsibility Initiatives Connected to Employees’ Socialization Processes
Central States Communication Association
Grand Rapids, MI

April, 2016

Presentations
Using Twitter for Higher-Order Thinking
Central States Communication Association
Grand Rapids, MI

March, 2016

Papers and Oral Presentations
Dialectical Tensions of Risk Communication: A Case Study on Facebook’s Emotion Contagion Study
International Crisis and Risk Communication
Orlando, FL

November, 2015

Papers and Oral Presentations
“Attention Whores” and “Other People’s Shoes”: Exploring Participation and Nonparticipation in the Als Ice Bucket Challenge
National Communication Association
Las Vegas, NV

Collaborators: Noor Ghazal-Aswad; Steve Listopad; Jason Bedsaul; Jackie Pleggenkuhle

November, 2015

Papers and Oral Presentations
“Who Has an #Awesomeboss? I Do!”: Positive Portrayals of Bosses in 140-Characters or Less
National Communication Association
Las Vegas, NV

Collaborators: Kelli Chromey; Jenna Currie-Mueller; Jen Hanson

April, 2015

Papers and Oral Presentations
Ethics in Artifacts, Values, and Assumptions: A Case Study on the New York Yankees’ Organization Surrounding Alex Rodriguez’s Original 211-game Suspension
Central States Communication Association
Madison, WI

November, 2014

Papers and Oral Presentations
The Visible #Family: Using the Hashtag to Observe #Family Construction
National Communication Association
Chicago, IL