Program overview
Corporate communicators are more than just writers. They are highly skilled professionals in the arts of planning, problem solving, and persuading, with a sharp understanding of their audiences' needs, tastes, and interests. They know how to craft the right message and send it to the right audience at the right time.
The Bachelor of Arts in Corporate Communication degree program at Penn State Hazleton prepares students for public information and media relations positions in profit and non-profit organizations. The program is distinguished by its cross-disciplinary course work in business, information systems, human behavior, and oral, written, and visual communication. There is also a required field experience component.
The program provides a broad foundation in business principles, including team projects and problem solving; ethics; oral, written and visual communication skills; and psychology. It is designed to prepare students for a variety of career fields including human resources, public relations, training and development, and public information.
Career opportunities
Opportunities for graduates of the program could include:
- Account Executive
- Hospitality Manager
- Sales Representative
- Editorial Assistant
- Advertising Manager
- Personnel Specialist
- Writer/Author
- Association Administrator
- Presenter
- Special Events Coordinator
- Political Aide
- Promotions Manager
- Speech Writer
- Consumer Affairs Specialist
- Sportscaster
- Public Information Officer
- Communications Director
- Public Relations Specialist
- Radio/TV Announcer
- Technical Writer
- Telemarketing Specialist
- Customer Service Representative
- Fundraiser
- Training & Development
- Specialist Events Planner
- Youth Worker
- Media Manager Recruiter
- Market Research Analyst
- Community Action Director
- Recreation/Attractions Manager
- Campaign Manager
- Development Director
- Advertising Copywriter
