March 22-26, 2021
Startup Week powered by PNC brings together Penn State students to network and learn from alumni entrepreneurs and innovators. This year's week-long entrepreneurship immersion was completely virtual.
Throughout the week, the Hazleton LaunchBox offered free virtual presentations, speakers, workshops, and networking opportunities geared to entrepreneurs, students, local startups, innovators, and anyone interested in exploring their potential.
Browse our programs below or see the full schedule of events for Startup Week 2021.
Monday, March 22
Sustaining Pennsylvania’s Entrepreneurship Ecosystem: Fostering K-12 Innovators
Time: Noon-1:30 p.m.
About: Learn about K-12 entrepreneurship and innovation education and Penn State’s initiatives that foster youth entrepreneurship and leadership and how to get involved. This virtual program was hosted in partnership with Penn State Abington, Penn State Brandywine, Penn State Berks and Penn State Lehigh Valley.
Building a Restaurant Chain with Juan Martinez (Presented in Spanish)
Time: 7 p.m.
About: Gain insight on building a business from the ground up with speaker Juan Martinez. Owner of Don Juan Mex Grill, a multi-million dollar business with locations throughout northeastern Pennsylvania, Martinez brings a strong background in project management, talent acquisition, marketing, growth and much more. This webinar was presented in partnership with Emprender Latino Pa., Penn State Berks, Penn State Abington and Penn State Lehigh Valley.
Tuesday, March 23
Feasibility, Structure, Licensing and Registration
Time: 5-6:30 p.m.
About: Have you dreamed of being your own boss for many years but don't know where to start? Do you ask questions like, “How do I turn my idea into a successful business?" "What is the feasibility of my business idea?” “What kind of forms and licenses do I need?” “Where is the best place to open my business?” Learn the basics of starting and successfully operating your own business.
Using Your Professional Skills to Build a Business with Nataly Montes de Oca (Presented in Spanish)
Time: 6-7 p.m.
About: Montes de Oca created Nath Soap Company in 2019 as a way to bring natural, homemade products to the market in small quantities. She developed the passion for natural body care products while dedicating herself to homeschooling her children. She also has extensive experience in industrial engineering and supply chain.
How to Convert Art to Business with Anaveli Encarnacion
(Presented in Spanish)
Time: 7-8 p.m.
About: Anaveli Encarnacion shares how, due to the pandemic, she ventured into social networking to help continue pursuing her passion of creating artisan jewelry.
Wednesday, March 24
Why is Customer Discovery Important?
Time: 6-7:15 p.m.
About: Customer discovery allows us to test our hypotheses by using interviews with potential customers. Penn State Hazleton Lecturer in Marketing Lori Reno explained how customer discovery helps determine how well the product meets customer needs which will create a sustainable business model.
15th Forum of Businesswomen and Entrepreneurs, Foro de Mujeres Emprendedoras (Presented in Spanish)
Time: 7-9 p.m.
About: Join us for this motivational business and networking event for women entrepreneurs and businesswomen who seek to relate, become visible and grow. This event was livestreamed in Spanish and focused on the promotion of the entrepreneurial spirit, business development of Latino and Hispanic female entrepreneurs, and owners of micro, small and medium-sized companies nationally and internationally.
This is the 15th version of the event, Foro de Mujeres Emprendedoras (FME), organized by Nace un Emprendedor. Our main purpose is for the entrepreneurship community to be edified, trained and inspired to take action. This event has been held in both the Dominican Republic and Venezuela and has reached an international audience. It was organized in partnership with Penn State Abington and Penn State Berks.
Cynthia Mota - Allentown city councilwoman and president of Luz Del Horizonte
Jessica Rodriguez - Administrator, Manuel's Empanadas
Denisse Sanchez - President of Dominican Association of Businesswomen
Maya Holguin - CEO of Nace un Emprendedor
Thursday, March 25
How the Standardization of Process Can Help Small Businesses Grow with Juan Hernandez (Presented in Spanish)
Time: 4-5 p.m.
About: Gain valuable insight from business consultant, professional technical trainer and industrial engineering professional Juan Hernandez. Hernandez brings more than 30 years experience in the free zone, development of new products in the automotive and aerospace sectors, and advanced electronics.
The Impact of Offering Good Services with Janna Morales (Presented in Spanish)
Time: 5:15-6:15 p.m.
About: Marketing professional Janna Morales brings more than 10 years of experience in entrepreneurship aimed at getting the greatest results from people by motivating and accompanying the undertakings in each of their phases. Morales also has extensive experience in sales, market research and national and international business consulting.
Branding and Communication for Success with Rayvelis Roa (Presented in Spanish)
Time: 7-9 p.m.
About: At a time when social networks monopolize much of our attention, effective communication becomes a fundamental tool to be able to sell or present our products and services. Rayvelis shared effective communication and branding techniques for ourselves and our businesses.
Friday, March 26
Beyond the Bottom Line: What's a Social Enterprise?
Time: 12:15-1:15 p.m.
About: An increasing number of businesses exist not only to turn a profit, but to address a social or environmental mission. Learn what it means to be a triple-bottom line business, and the intersection of social entrepreneurship and certified Benefit Corporations. We’ll hear examples from two social enterprises, one local and one international, and learn the process for becoming a certified B Corp. This event was hosted in partnership with Penn State Berks.
Social Entrepreneurship: A Success Story with Adis Ozuna (Presented in Spanish)
Time: 5-6 p.m.
About: Ozuna will share the story of her social entrepreneur project Dominican Access. The project is the result of the strategic alliance of leading companies specialized in different fields in the field of universal accessibility and design. With nearly 30 years experience, Dominican Access offers the search and implementation of comprehensive solutions that generate competitive advantages in accordance with the reality and new trends in the sector.
Tuesday, March 30
Preparing a Small Business Plan and Financial Projections
Time: 5-6:30 p.m.
About: The best way to prevent business failure is to plan your business properly from the start. This workshop assisted entrepreneurs in starting down the path to successful business ownership by learning the steps to successfully prepare a business plan and financial projections. This program was hosted in partnership with the Wilkes University Small Business Development Center